I thought, 'I have ideas. I'm creative.' I just didn't see why I should be pigeon-holing myself in the business world or staying in corporate America when I already knew that I was capable of taking risks.

Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.

I thought, 'I have ideas. I'm creative.' I just didn't see why I should be pigeon-holing myself in the business world or staying in corporate America when I already knew that I was capable of taking risks.

My assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.