Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity.

Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

To be successful, you have to have your heart in your business and your business in your heart.

You can be discouraged by failure, or you can learn from it. So go ahead and make mistakes, make all you can. Because, remember that's where you'll find success - on the far side of failure.

All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work.

If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.

Good design is good business.

Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.

Wisdom is the power to put our time and our knowledge to the proper use.