We had a bunch of 'we's - a fitness concept, a restaurant concept. The first business plan we had included all of them.

We had a bunch of 'we's - a fitness concept, a restaurant concept. The first business plan we had included all of them.

When you go to a normal architecture firm they aren't going to be innovative in terms of their systems. They're not going to be thinking of the whole lifespan of this project, or how do we document every single light bulb, or every product, so that when a chair breaks in a conference room, we can replace it right away.