When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

I am at the top of Toyota and drive cars myself. I was also born with this name.

For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.