I didn't think that personal style had much value in graphic design.

I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them.

I didn't think that personal style had much value in graphic design.

You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things.