The Famous Amos Chocolate Chip Cookie was an unexpected, unplanned pop culture phenomena. My father went from star-maker to star.

The Famous Amos Chocolate Chip Cookie was an unexpected, unplanned pop culture phenomena. My father went from star-maker to star.

The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next.

In Los Angeles, parenting is a competitive sport. From Beverly Hills baby boutiques to kids' yoga classes, L.A. fuses high style, industrial-strength materialism, and parental outsourcing into our own unique version of child-rearing.