What is basically just an IQ score has roots in education, socioeconomic status, genetics, and environmental factors. Looking at any one of these roots doesn't give you a full picture of the tree, but it does tell you that a tree is there.

A rainbow is the product of physics working for your appreciation of beauty.

Imagine how many women could excel in science if not for the pernicious myth that science and math are a man's game. Likewise, fitness isn't defined by the Arnold Schwarzeneggers of the world.

Imagine how many women could excel in science if not for the pernicious myth that science and math are a man's game. Likewise, fitness isn't defined by the Arnold Schwarzeneggers of the world.

The disturbing truth about science communication is that we have theories and ways of delivering messages that really are like putting a candle to the dark, as Carl Sagan would say. We aren't sure what will work, when, or how much. But for all that uncertainty, that doesn't mean we shouldn't try.