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We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.

John Battelle

We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.

John Battelle

Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances.

John Battelle

In the past, Google has used teams of humans to 'read' its street address images - in essence, to render images into actionable data. But using neural network technology, the company has trained computers to extract that data automatically - and with a level of accuracy that meets or beats human operators.

John Battelle

Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.

John Battelle