All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.