Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.

We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.

We still see that people don't really realize that electric cars are here right now. And when we show up with an actual vehicle, and you see it drive away under its own power, it's still kind of a jaw-dropping moment for a lot of people.

We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.

Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.

Why is it we want one car to do everything?