Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Advertising reflects the mores of society, but it does not influence them.

Leaders grasp nettles.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The best ideas come as jokes. Make your thinking as funny as possible.

The best ideas come as jokes. Make your thinking as funny as possible.