I design my start-up ventures around my own personal beliefs and values.

When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.

I design my start-up ventures around my own personal beliefs and values.

I like to describe myself as a proudly visible member of the most invisible segments of our society - older women.