Being interested in other fields and meeting experts outside entertainment - whether it's a two-hour conversation with John Nash that turns into 'A Beautiful Mind' or talking to people in architecture or fashion, CIA directors or Nobel laureates - has given me a better sense of which ideas feel authentic and new.

You have to trust yourself, not research. Not testing. Testing helps, but you have to trust your own taste. If your taste says something isn't any good, don't let research rationalize that out of its own truth.

Being interested in other fields and meeting experts outside entertainment - whether it's a two-hour conversation with John Nash that turns into 'A Beautiful Mind' or talking to people in architecture or fashion, CIA directors or Nobel laureates - has given me a better sense of which ideas feel authentic and new.