There is this notion that is quite popular in the environmental scene that every little bit helps, or 'Think global, act local.' I disagree with that. I think you have to start with how big the solution needs to be to solve the problem and then reason backward from there.

There is this notion that is quite popular in the environmental scene that every little bit helps, or 'Think global, act local.' I disagree with that. I think you have to start with how big the solution needs to be to solve the problem and then reason backward from there.

For society to progress, we should not only move forward but also clean up after ourselves.